AGELESS WISDOM . AGELESS BEAUTY
Uncounted generations of Malay women have used L. pumila, as a traditional remedy for easing childbirth and treating postpartum conditions. The leaves of this remarkable herb can be taken as a tea to promote female reproductive health and reduce menstrual irregularities.
But L. pumila is more than just a natural remedy. Scientific tests have shown the plant extract to have effective protective effects against UV photo ageing as well.
Now, these unique benefits are being crafted into a skin formulation that translates traditional wisdom into ageless beauty: WISDERM Anti Ageing Regenerating Serum.
Wrinkles: the UV factor
Advances in skin science have shown us that Ultraviolet (UV) radiation from sunlight is the most important environmental cause of premature skin ageing, an effect called UV photo ageing.
Type I and type III collagen, elastin and other natural proteins in your skin are essential for maintaining its strength and resilience. Scientists have found that increased UV radiation creates wrinkles by throwing your skin’s components out of balance: collagen fibers become weakened and disorganized, while abnormal elastin deposits arise.
Searching for a natural answer
In 2007, the dedicated researchers at Institute of Bioproduct Development (IBD), Universiti Teknologi Malaysia, embarked on a mission to find natural alternatives for anti-ageing ingredients. By collaborating with Korea’s Dongguk University, IBD researchers conclusively proved that L. pumila plant extract is a photo-protective agent against the ageing effects of UV in sunlight. Their findings:
- L. pumila extract stimulates growth of human skin cells after exposure to UV radiation.
- L. pumila extract can up-regulate the production of collagen in skin cells, boosting skin strength and integrity.
- L. pumila extract contains bioflavonoids and phenolic acids, which protect skin cells from the degrading effects of reactive oxygen species (ROS) generated by UV exposure.
A marriage of tradition and science
The traditional wisdom of Malay women and the diligent testing of modern bioscience have combined at last to create the WISDERM Anti Ageing Regenerating Serum.
WISDERM Anti Ageing Regenerating Serum has been carefully formulated for the skin needs of modern women, with L. pumila as an active ingredient. The Anti Ageing Regenerating Serum offers a complete nutrient package for the maintenance and regeneration of skin cells, especially fibroblasts and keratinocytes. With additional active ingredients such as vitamin C, ceramide, hyaluronic acid as well as hydrolyzed protein and amino acids, the Anti Ageing Regenerating Serum nourishes and conditions the skin effectively.
Discover the benefits of ancestral wisdom with WISDERM Anti Ageing Regenerating Serum.
Water/Aqua/Eau, Glycerin, Sodium phosphate (and) Phosphatidylcholine (and) Disodium phosphate (and) Sodium ascorbate (and) Labisia pumila extract, Sodium PCA (and) Sodium lactate (and) Arginine (and) Aspartic acid (and) PCA (and) Glycine (and) Alanine (and) Serine (and) Valine (and) Proline (and) Threonine (and) Isoleucine (and) Histidine (and) Phenylalanine, PEG-40 hydrogenated castor oil, Phenoxyethanol (and) Caprylyl glycol (and) Chlorphenesin, Dimethicone, Acrylates/C10-30 alkyl acrylates crosspolymer, Sodium hyaluronate, Potassium sorbate, Ceramide 3, Pelargonium graveolens (Geranium) oil.
Net content: 15ml
DIRECTION After cleansing and toning the face, apply an appropriate amount and gently spread over face and neck for absorption.
PRECAUTION 1) For external use only. (2) Avoid direct contact with eyes. (3) If contact occurs rinse thoroughly with water. (4) Discontinue use and consult a doctor if irritation occurs. (5) Keep out of reach of children.